So. I keep hearing that if a startup isn't working after 12-24 months, it isn't gonna work at all. How true is that?
I can't answer this. But ask the guy who started the first budget airlines in the ‘70. His idea was no different than Virgin Airlines, yet where he lost millions, Sir Richard Branson made over $3 billion two decades later.
Why does an idea fail for so long just to suddenly click over night? And how do you even know how long it will take for your idea to click?
Are you spending days supporting a failed project, or simply work on a slow-burner?
Can't answer any of these either. But what the numbers above can tell you is that these overnight successes sit on the runway for a while before taking off.